Free Ebook Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff

Free Ebook Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff

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Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff

Free Ebook Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff

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From the Back Cover

Every day at work, you write. Are you writing to stand out, or writing to fit in?Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson.

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About the Author

Josh Bernoff has been a professional business writer for more than 30 years, including two decades as a renowned technology analyst. He is the coauthor of three books on business strategy, including the bestseller Groundswell.

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Product details

Hardcover: 304 pages

Publisher: HarperBusiness (September 13, 2016)

Language: English

ISBN-10: 9780062477156

ISBN-13: 978-0062477156

ASIN: 0062477153

Product Dimensions:

5.5 x 1 x 8.2 inches

Shipping Weight: 9.1 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

62 customer reviews

Amazon Best Sellers Rank:

#142,265 in Books (See Top 100 in Books)

This book changed the way I write. In one week I have noticed that my emails are 1/5th as long and deliver 3x the relevant content. My co-workers and bosses noticed my new style immediately, and it has changed the way they perceive both my ideas and me. A must read for all serious business people because even the best schools taught you the wrong way to write effectively in corporate America.

I'm not a writer / editor or paid to 'be creative' with my communication; regardless, this book can be used by anyone that:* uses written communication,* has customers (remember your colleagues are customers, too) and* wants to improve how they communicate (I find what I've learnt 'slipping' into how I think and communicate orally, too)The book is great because it:* focuses on the psychology for BS use in communication,* provides practical techniques to remedy our issues and* can be used to critically evaluate what you and others produceFor practise, I reviewed and edited my CEO's last email (about a service review), using what I'd learnt in the book and it was revelatory, I saw flaws in:*starting boldly,*tone,*key facts and*word countI'd not have known to look for prior to reading this book.

I came across this book while researching a book I'm writing about entrepreneurs. It came into my life at the perfect time.It's title perfectly captures how it's written and delivers on why it's important to write with clarity.Our lives are so filled with digital distractions that, as writers, we need to make sure that our message gets across in simple to understand prose.Josh's book perfectly spells out this problem and gives solutions on how to make your writing clear and readable.If you write anything, then I would recommend picking up this book. It's an easy read and will help you be a better writer.

Everybody thinks their business writing is great.Everybody’s wrong. It’s just a question of how much.The world of business writing is awash with:- Emails with mysterious subject lines like “Here it is”;- Blog posts that begin with a faulty premise, then veer off into a bramble of unrelated topics;- Advertising and PR with messages written in passive voice and littered with weasel words and jargon.You could write a book about it. Instead, read Josh Bernoff’s “Writing Without Bulls***”.I've been a writer and consultant for my entire career, and it's rare that I read anything about writing that's really new. But Josh provides planning tools and approaches to help fight creeping bulls*** that are fantastic: fresh and genuinely useful.No matter how well you write today, you can do it better. This book will show you how.A world with less bulls*** is better for everybody, AND writing well will help you get ahead in your career. This is a must-read, buy it today.

As a book marketer helping authors sell books and build loyal audiences I have a deep appreciation for good writing and understand its power. Whether you send emails, write a blog, put together Facebook ads, write for business, or write fiction books this book will help you write better. Josh doesn't pull any punches calling out annoying writing practices including jargon and weasel words. His research-based approach appeals to those of us nerds who like to have data behind every theory. And he's got plenty of data.It's not just the calling out that makes this book valuable. Much help is offered to make our writing an asset instead of a liability. I loved the concepts of how to brag intelligently, email thoughtfully, collaborate without tears, and just plain say what you mean. The book is well organized, easy to read, and, most of all, is without bulls***.

I seriously wish this book was written years ago. It would have been so useful throughout my career, and as a teaching for those I've worked with, for and led. I especially wish I would have read it before writing a book. Would have saved my editor a lot of suffering. I'm now (a) instantly a more concise, to the point writer, (b) consciously considering every word & sentence I write, but (c) sorry to everyone who has read my nonsense over the years. This book will take up residence on my office bookshelf as a reminder and resource for the rest of my career.

I've read lots of books about writing and have written a few myself. Josh Bernoff's is one of the best. A definite keeper--on the shelf close at hand.clear, coherent, concise prose--my top three bits for writing anything. I write and I teach writing. As a writing teacher and a teaching writer, I will be using this book with students, with colleagues who need help with writing, and in my workshops. I will be pilfering some of his sample emails, memos, and reports, which Josh edits impeccably according to his key principles. Even in his preliminary chapters, which contain familiar advice about writing, Josh Bernoff writes with wit and humor and a compelling voice. Listen to what he says. Practice what he preaches. Get the book, read the book, use the book. Your writing will improve.

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Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff PDF

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Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff PDF

Writing Without Bullshit: Boost Your Career by Saying What You Mean, by Josh Bernoff PDF