Free Download You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall, by Colin Ellard

Free Download You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall, by Colin Ellard

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You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall, by Colin Ellard

Free Download You Are Here: Why We Can Find Our Way to the Moon, but Get Lost in the Mall, by Colin Ellard

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Review

"[A] smart, deeply satisfying exploration of how creatures from insects to humans handle the complexities of physical space." –The Cleveland Plain Dealer "Delightfully lucid. . . . Ellard has a knack for distilling obscure scientific theories into practical wisdom."--Jonah Lehrer, New York Times Book Review"One of the finest science writers I've ever read. . . . . It's fun, pure fun."—Los Angeles Times "[A] fascinating . . . rundown of the processes involved in keeping us and other animals moving in the right direction." --The Globe and Mail

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About the Author

Colin Ellard is an experimental psychologist at the University of Waterloo, the director of its Research Laboratory for Immersive Virtual Environments, and an international expert in the psychology of navigation. The results of his research have been published in scientific journals for more than twenty years. Ellard lives in, and regularly gets lost in, Kitchener, Ontario.

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Product details

Paperback: 328 pages

Publisher: Anchor; 1 edition (August 10, 2010)

Language: English

ISBN-10: 0767930754

ISBN-13: 978-0767930758

Product Dimensions:

5.2 x 0.7 x 8 inches

Shipping Weight: 9.1 ounces (View shipping rates and policies)

Average Customer Review:

3.1 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#1,317,260 in Books (See Top 100 in Books)

This book has several interesting facts and figures contained in it. I was looking for a book on geography related and how we treat the world around us. After an Amazon search I came on this book.It was a pretty good read. At times it reads a little like a text book and drags a bit. However, some of the thoughts and facts about the way humans look and react to everyday environments makes it interesting. Everything from how city design can affect our daily decisions, how we can predict where busy intersections will be years from now, to how casino's are like website designers trying to lure you in and keep you there.Overall, this is not a book I'd give my wife but something I'd bring up at the dinner table.

Too much academic and technical detail. Can be boring

This was a fascinating read--especially the sections comparing human and various animal navigators, especially the desert ants.

This book is a great combination of well established research and writing for people without a scientific background.Colin knows how to engage with his audience. I recommend this to anyone with an interest in evidence based Wayfinding.

Interesting one day read of the definition of "space", "distance", "directions"..author has used many researches on identifying how ants, pigeons, goose, rats and humans have their ways to find their ways out. Yet also bringing out our perceptions on space, directions, office space, home and work architecture..the theme of this book is on how our modern lives and tools have destroyed our abilities to identify and use natural spots/positions to identify our positions and coordinates. Fine examples on Inuit tribes, Polynesians, Puluwot and Bedouin of their exceptional navigational methods in which we modern people have lost the ability of. It is also the way we rely too much on technologies....book also brings out CRP differences between America and EU and how they affect our lives. Interesting read to reflect we only educate our kids in a confined space which only limited our vision and inhibit our natural instinct of explorations...at the end, we should get out of our PS3, Wii, but allow kids to learn from nature where provide infinite and correct geographical pattern recognition. We humans, also have a inner map within ourselves, but it has been shut off from what we see, but not what we feel.

This book was somewhat interesting while it was exploring and explaining how people and animals orient themselves in space (visually and otherwise), although I expected somewhat more than a few anecdotes about how and why people become disoriented.But about two-thirds through the book, the author detours into an all-too-conventional diatribe against suburbs/exurbs, automobility, and urban sprawl. And while these are worthwhile topics in themselves, it's an awkward fit with the rest of this book-- the first two-thirds are about science (not politics), and this makes the remainder seem excessively and inappropriately political.The effect was like going to a museum or concert, only to have the docent or musician lurch into partisan politics ("But of COURSE we all know that **** is an idiot!")-- even if the political discussion is interesting, it's the wrong place and the wrong time. And, the political discussion here didn't seem all that original or interesting-- if you want to read this viewpoint, you'd do better to read something by James Howard Kunstler.And it's a shame-- this reader is left with the sense that this could have been a much better book.

Colin Ellard has written a delightful book that persuasively stakes a claim for the primacy of space in human cognition. The first half covers some of the scientific research into the psychology of space and is well informed by Ellard's solid working knowledge of neuroscience, cognitive science, ethology, animal behavior, and evolutionary psychology, as well as by his first-hand knowledge of a number of specialty areas within each of these fields. The book's second half takes up questions about interacting with our spatial environment that are of considerable practical significance. For example, what happens to us as we become disconnected from our natural world? What makes for psychologically satisfying living and office spaces? Why do some city green spaces work, but others do not? Might social networks that we establish on the Internet (e.g., on Facebook) facilitate greater interaction with the real spatial environment? How about the increasing availability on the Internet of virtual reality? You may disagree with some of Ellard's views on these issues. For example, I believe he's overly optimistic if not completely delusional that navigating in cyberspace via virtual reality, Google Earth, and the like will get us back out there exploring and playing in the real world. But I can guarantee that you will never be bored. And too you will likely learn all sorts of things that you may never before have heard of, in my case, isovists, Second Life, proxemics, sound sculpturing, calm technology, to mention just a few. Accessibility poses no problem. The writing is engaging, often humorous, and pitched at the right level for the layperson. In short, this book is an instance of popularization of science at its very best.

Scientists often attempt to write books for the "intelligent layperson." Such books frequently miss the mark because the authors aim either too high or too low and their writing is pedestrian. Ellard nails it. This is not a book that you will buy and put off reading. Start it and you will be hooked. Ellard manages to be both funny and informative. This book will appeal to both spatial idiots like me who are forever losing their way and competent navigators. After you read the book, you will amaze your friends and neighbors with your new-found erudition on a host of topics, ranging from animal navigation to architecture. You may also amaze your spouse and children with your new path-finding skills.

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