PDF Download Imagine It Forward: Courage, Creativity, and the Power of Change
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Imagine It Forward: Courage, Creativity, and the Power of Change
PDF Download Imagine It Forward: Courage, Creativity, and the Power of Change
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Audible Audiobook
Listening Length: 12 hours and 34 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Random House Audio
Audible.com Release Date: September 18, 2018
Language: English, English
ASIN: B07GXT1HVB
Amazon Best Sellers Rank:
Writing a negative review is difficult as you recognize the effort the authors put in writing a book, but you must provide opinions on the works and its value to potential readers. This review is written from the perspective of advising readers considering investing their time in this book. Pardon the long review. This is a one star book in my opinion. The review contains the reasons for a one-star review. Amazon says one star is that you 'hate it'. I do not hate this book. The book lacks the insight expected to warrant recommending to to readers as a place to invest their time.Imagine It Forward had the potential to be a significant and important book. Beth Comstock was the Vice Chairman of GE and worked there for more than 27 years. Many of those years were through significant transformations and changes. I came to this book with that background and expectation – I would learn something from someone who has lived in the trenches at the most senior executive levels.Instead, the book is 300+ pages of the world according to the author told from their personal perspective. This is a memoir. It is less of a business or leadership book. The book occasionally treads into ‘tell all’ territory with its personal and not always flattering descriptions of GE leaders. The result is entertaining if you know the author or the people involved. Ultimately the book does not deliver insight into how to be a leader or what it was like to be at the center of making major decisions and change.If you are a professional, looking to learn from another professional, then you may find little in this book. If you worked or followed GE and wanted to learn more about life on this inside, then it might be entertaining, but the book is rather one sided and contains limited reflection.I cannot recommend it for a number of reasons.The author was one of the most powerful business professionals in the world. According to the author they are responsible for creating major initiatives at GE, many of which did not fully deliver. Other business professionals is in similar circumstances provide an analysis and reflection on the lessons they learned. This book has a modicum of this, but too often the author sums up a multi-million-dollar disappointment with the phase “Your winning, until you’re not.â€The subject of this book is the author, not GE or the events that happened there. The book is written almost exclusively in the first person from an individual perspective. There are no other major voices. This is what makes it a memoir rather than a business book. This is underscored by the prominent use of the first person (me, I and my) that gets in the way of the story. It was so noticeable, that tallying the use of “I†in the chapter on Reinvention resulted in its use 337 times over 26 pages.If this book is the author’s platform to establish themselves as a business guru, then it needed more introspection and advice. That is not to say that there is no advice, but it is limited to what others have said about being willing to be disruptive, find people who will ignite the organization – sparks – and stick to your guns. There should be more here, particularly given the topics discussed like environmental sustainability (Ecomagination), enterprise entrepreneurship (Fast Works), corporate venturing (GE Ventures), etc. These things are getting rolled back as GE seeks to reposition itself, so insight as to what happened and what was learned would be invaluable.This book may be seen by some as after the fashion of Lean in by Sheryl Sandberg. The author is a very senior business woman. Where Lean In was written for the reader to help them understand the challenges of the professional world, backed by insights from others and made personal and accessible from Sandberg’s experience, this book does not have this. There are occasional references to the challenges of being a professional woman, but they are fleeting.These comments are about the book and the reader’s reasonable expectations for learning from a senior business executive. I am sure that this negative review will be drowned out by many 5-star reviews and even perhaps comments about this piece. A review is an expression of opinion and from my perspective, with the lens of expecting a book that would help the reader learn from a business leader about business leadership it is one star.
Comstock's clear headed , colloquial style make it easy to access her treasure trove of information .Part how to succeed in business,Part memoir,Part practical guide for navigating the contemporary fast paced world of global business.She does a great job of tying disparate ideas and concepts together. She also demystifies different sectors, including government, corporate , fast paced early stage technology fueled companies.Her generous spirit and human qualities come through her personal stories and experiences .The sections : Self Permission, Discovery , Agitated Inquiry, Story Craft, and Creating a New OS take you on clear and full journey .Honesty ,fear, courage ,leadership, and risk are among the topics areas we need to understand to artfully navigate our own path . There is enough practical advice and templates to do the work yourself like writing and rewriting your own story , and also how to fess up to mistakes and having the courage to move beyond ideas of perfectionism that hold so many of us back.I recommend this book highly
Beth Comstock proves to be the perfect guide through the daunting labyrinth of change-making and innovation, where discovery lies around each turn, everything is feedback, uncertainty is the norm and ‘No’ doesn’t mean no; it means ‘Not yet.’ An exceptionally well-paced book that integrates its own advice about telling a great story, Imagine it Forward demonstrates and distills the lessons of a truly storied career. It’s all here, from Comstock’s earliest days in a variety of increasingly responsible and innovative media PR roles, to GE’s harrowing days walking a tightrope of insolvency during the late, unlamented financial crisis, to her influential work as the principle architect of GE’s digital strategy. She explores the initiatives that have made it possible for a legacy industrial firm to navigate the alien landscape of 21st century technology, terrain which will not be the same tomorrow as it is today. The accomplishments are audacious and on a grand scale; Comstock pinpoints how the large themes translate into actionable tactics that anyone can implement to become a change-maker in their own sphere. Because at the end of the day, disruption and innovation happen at the individual level before they can happen at the corporate one. Recommended both as great career coaching and as a genuinely enjoyable read.
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